Fendi continues to extend the Casa collection. Now, the house together with the designer Serge Brunschwig works on the design for the joint line. In May, it became known that the Rome-based luxury company partnered with Design Holding to create Fashion Furniture Design.
The preview presentation of the first home collection produced by FF Design took place in Rome. The event dedicated to the home line was held at the Palazzo della Civiltà Italiana and will be available until October 12. The full line will be showcased at the following Milan furniture and design trade show Salone del Mobile in 2022.
The collection consists of 11 rooms and one outdoor installation. The line will offer pillows, trays, and decorative objects at different price points and luxury segments. Other accessories include tableware, linens, and gifts. Fendi also presented a new set of outdoor furniture, designed in bamboo. In addition, a sofa with armchairs with a metallic structure, a new coffee table, and a bed were introduced.
The exciting and challenging project was designed in the spirit of the brand, featuring signature colors, logos, and patterns. Venturini Fendi who collaborated with various international designers and architects will continue this approach to the new home collection.
The company is now planning to open a number of stores in such cities as Miami and Shanghai. The designer said that a new location in Milan is expected to open at the beginning of 2022.