On Tuesday, Fendi opened a new boutique which is located in Milan. The store features geometric patterns and colorful marbles and takes place inside the luxury shopping mall.
According to the chief executive officer of the company, Galleria Vittorio Emanuele II that is known as a historical landmark is truly a unique space and reinterprets the city's 20th-century buildings. The boutique also combines Roman elements and materials that characterize, such as marbles with the fashion house logo motifs. The furniture was designed by Gio Ponti who managed to recreate the atmosphere of a Milanese apartment.
Another Fendi store located on Via Montenapoleone will still be available.
The space of 2,700 square feet features the men’s and women’s collections. The products can be found on three floors, each of which is characterized by a special marble flooring.
The bags for women, along with accessories and shoes are displayed on champagne metal shelves on the ground floor. The flooring of the place is reminiscent of the Roman churches, while ceilings feature geometric patterns inspired by the historical buildings of Milan.
The men’s collections can be found on the first floor, where the green marble floor and leather sofas are also presented.
The fur and ready-to-wear collection for women are located on the second floor, where the guest can sit in the living room near the fireplace surrounded by metal walls. A door made of wood stands in the middle of the room providing a private space.