Kendall Jenner's tequila brand plans to build a school library from waste. 818 Tequila has recently teamed up with the Mexican non-profit organization SACRED in order to create bricks from the remains of agave, which is used in the production of tequila.
Construction of the school library will begin in 2022 and is scheduled to be completed by 2023. After that, the company plans to build a tasting room from the same bricks for its distillery in the Mexican state of Jalisco. At the moment, SACRED works only with the brand owned by the model. But in the near future, the organization hopes to find new partners to collaborate with.
These agave bricks were created by Eric Ibarra. The architect from Mexico noted that building materials made from this plant were used thousands of years ago. For example, they can be found on the walls of ancient Mayan pyramids. The combination for bricks consists of 10-15 percent agave. The plant also sticks together clay, water, and other raw materials. Finally, the mass is poured into a wooden form, after a while, they are taken out and left to dry in the sun for three days. But unlike standard bricks, the production of such building materials does not need a lot of energy. In addition, agave bricks are resistant to water due to their special composition and can last for about 400 years if properly maintained.
Earlier this year, Kendall Jenner's business was sued by the company that produces tequila brand 512 Tequila. The company claims that the young billionaire stole their name and tried to copy the brand by releasing her own tequila under the brand name 818 Tequila. Even the labels of these two different manufacturers turned out to be surprisingly similar.
The company has previously drawn attention to the remarkable similarities between the two products. They reported that fans of the brand often contacted them and sent photos of Jenner products.